You can use the new year of 2021 as a tool for getting publicity for your book, social media awareness for your book, or traffic to your website. For example, here are a few 2021 and new year headlines I’ve seen in the last 24 hours:
Happy New Year! New Year Means a New Opportunity to Improve
Every new year offers new beginnings. Does your book offer new beginnings? Or a new way of doing things?
New Year, New Beginnings, Let's Plan It Better with This Gift
Again, new beginnings. Planning for a new year, a new effort.
The Top 20 Cocktails of 2021
Feature the top 10 or top 20 of something for the new year. Of course, the top 10 or 20 listing should be related to your book topic.
2021 Is the Year of the Quitter: 7 Things Leaders Should Stop Doing
Note how this headline leads easily into a news release or blog post or Medium article.
2021's Best and Worst U.S. Cities for Remote Workers
2021's Best and Worst U.S. Cities to Be Stuck at Home
2021’s Best & Worst Cities for Keeping Your New Year’s Resolutions
2021’s Best and Worst States for Living Off the Grid
2021’s Best Cities for Living Without a Car
2021's Best Cities for Locavores
2020’s Most Generous U.S. Cities (looking back at the old year)
All of the above headlines are for stories about cities, but note how you could have a headline about cities but tie it into remote working, being stuck at home, keeping New Year’s resolutions (a double new year hit), living off the grid, traveling, eating local food, or even generosity or giving. So you can use a best and worst cities listing to feature any topic related to your book!
Your 3 Steps to More Publicity in 2021 with Less Time and Effort
A great headline focused on helping you get more publicity. And that is always a great to start out the new year!
Use any of the above headlines for an email, a blog post, a Medium article, a press release headline, a social media post, a newsletter headline or article, a book title (like the one below).
Note: 2021 headlines and new year headlines only work for the first 15 days of January. Then it’s on to other things like Valentine’s or Presidents Day.
And here’s a new book that just launched: