My friend Brian Feinblum recently wrote a blog post on 22 things that book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html).
I thought I'd post some of his recommendations along with my riff on his ideas. Here are three of his ideas to start with.
1. Do more on social media. Either join a new social media, get more active on your existing social media accounts, or learn more about how to use social media effectively.
Brian suggested looking at Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube. You could also look at new platforms (such as CloutHub, Gab, Gettr, Locals, Medium, Parler, Rumble, and Substack) that might fit your area of expertise or target the audience you want to reach.
Focus on one or two social media. No more. You can belong to more social media, but focus your efforts on the one or two social media that will make a big difference for you.
2. Launch a blog. Or become more active on posting to your current blog. Post regularly. And be sure to share your blog posts via your social media.
I recommend posting three times a week to your blog and then posting to your key social networks.
Include a graphic in every post. Your social media posts will automatically pull in the graphics to make your social media more impactful.
3. Launch a podcast. Post regular episodes, at least once a week for longer podcasts. Post more frequently if you doing 2 to 5-minute episodes.
Make sure you syndicate your podcast to as many outlets as you can. The power of podcasting is in the syndication by high-traffic websites.
Be sure to create an intriguing name for your podcast. And write a description that sells the podcast to potential listeners. And, finally, create a graphic that helps to attract your target audience to your podcast.
I would love your feedback on the above graphic. Do you think it works? Do you think it will bring people to my new Heroes for Today podcast?
Thanks for any feedback you want to share.
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Podcasting to Millions
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Here are a few of the things you’ll learn in this course:
How to set your podcast up to reach thousands possibly millions of listeners.
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How to get started, step by step, in creating a podcast.
And much, much more.
22 Book Marketing Actions to Take in 2022