Book Marketing Success
Book Marketing Success Podcast
Antoine de Saint-Exupéry: On Building Ships
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Antoine de Saint-Exupéry: On Building Ships

Teach People to Yearn for the Vast and Endless Sea

If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry

And, if you want to sell books, don’t drum up humdrum followers. Teach your fans to yearn for what your book offers. Teach them to yearn for your knowledge, your experience, your entertainment, your passion.

Teach them also to yearn for their own passion. Show them that your book fulfills that passion.

If you want to build a ship, don't drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry
If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry

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