Book Author Marketing Tip: Tell Stories

Welcome to this episode of the Book Marketing Success Podcast.

Let’s talk about marketing as storytelling. All marketing, ultimately, is about telling stories. Become a storyteller if you want to sell more copies of your books.

For example, in my own experience, I often tell the story of why I wrote and published 1001 Ways to Market Your Books.

The story is short and simple. I first created a Directory of Book Printers. People loved it. But then they would come to me for help on how to get the books they’d printed out of their closets, their spare rooms, or their garages.

Well, that was easy for me. I knew at least 101 Ways to Market Your Books, which was the title of the first edition of my book on selling books. Now the book is titled 1001 Ways to Market Your books, and it’s still a lie, because there are more than 1001 Ways.

Telling the story of how and why you came to write your book is a good way to market your book.

You can also talk about other reasons why you wrote the book.

You want to help people.

You want to entertain people (if you've written a novel).

You wanted to change people's lives.

You want to let people know how to do something.

So tell stories when you're marketing your books.

I was recently listening to the Social Media Marketing podcast where they reported that long videos are no longer working on Facebook. Facebook is a highway of fast-moving cars, of users moving from one post to another with hardly a glance.

If you go over two minutes on a video, you’ve gone on way too long.

I’ve gone on over two minutes here, but I’ve still kept it short.

Tell stories. Keep them short. Have fun. And move on!

This is John Kremer, with your book marketing tip for the day!

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