Book Marketing Success
Book Marketing Success Podcast
Book Covers and Book Titles
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Book Covers and Book Titles

Don't Ignore Legitimate Advice on Your Book Covers

I was recently invited to do a podcast interview with another author. But, when I tried to give her some kind critiques of her book cover (something I do as a paid consultant all the time), she turned me off completely. She decided not to interview me and essentially stopped talking to me.

I didn’t mean to offend her, but I obviously did. I was just trying to be helpful.

There were what I considered major problems with her book cover.

  1. The cover design was not related to her topic. It didn’t address the expectations of her target audience. You would not know what the book was about by glancing at the cover. My advice: Meet the expectations of your target audience.

  2. It violated a basic principle of cover design by having each word of the title single file down the front cover, making the title hard to read at a glance. My advice: Make the book title easy to read.

  3. The colors of the cover were not dynamic. The cover would fade into the background in any placement of books on a shelf. My advice: Don’t let your book cover fade away.

  4. The typeface was not a strong display typeface. My advice: Use a strong display typeface.

  5. The book title was not brandable or memorable. My advice: Whenever possible, create a book title that is memorable and brandable.

I would have been more gentle in critiquing her book cover if she had been willing to listen. But the above critique features advice that any author should follow to create an effective book cover.

As it is, she has done some great book marketing, so I hope the book sells despite the cover.

This book title is not memorable or brandable.
This book title is not memorable or brandable.

The above, of course, is not the actual book cover I’ve been discussing. It’s just a place holder.

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Book Marketing Success
Book Marketing Success Podcast
John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks.
This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book.
This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books.
This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books!
This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities.