One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short stories—something that any other book author can do.
Who were these authors?
What was the title of their book?
And what was the one thing they did faithfully every day for one year?
Jack Canfield and Mark Victor Hansen were the authors.
Chicken Soup for the Soul was the book, the beginning of an incredibly bestselling series.
Jack and Mark committed to doing one interview every day for a full year. At the end of that one year, their book was a #1 bestseller and launched the series that has sold over 800 million books thus far.
Note: Jack and Mark focused at that time on getting radio interviews and TV interviews. In today’s world, most authors would now focus on getting podcast interviews. There are hundreds of podcasts eager to interview book authors on almost any subject. Seek those podcasts out. Start looking for the podcasts you want to be on by joining https://www.matchmaker.fm and creating a guest profile there.
Video: The Chicken Soup for the Soul Book Marketing Campaign
Listen to Jack talk about how he and his co-author Mark Victor Hansen took hundreds of ideas from 1001 Ways to Market Your Books and placed them up on a wall as Post-It notes. And then took the notes down as they implemented the ideas. It took them two years to carry out all the ideas but by then their book was at the top of the New York Times bestseller list.: https://bookmarketingbestsellers.com/jack-canfield-on-how-he-used-1001-ways-to-market-your-books.
Connect with John Kremer
Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec
Website: https://www.bookmarketingbestsellers.com
1001 Ways to Market Your Books: https://amzn.to/3ICjpAs
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