A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year—something that any book author can do as well.
She ended up selling over 30,000 copies of her book in that first year and then went on to become the bestselling book author on the QVC home shopping channel, selling well over a million books.
Who was this author?
What was the title of her book?
And what was the one thing she did over and over again for more than a year?
JoAnna Lund was the author
Her book was the Healthy Exchanges Cookbook.
JoAnna spent the first year after self-publishing her book promoting it via radio, TV, and newspaper interviews in her home state of Iowa and parts of western Illinois.
She did interviews at least several times every week. She became one of the most well-known people in Iowa during that year and sold over 30,000 copies in Iowa, out-selling every other book during that time (even the Bible!).
Authors: You, too, can become a star in your own state. Most media covering statewide or local news are hungry for unusual news or interesting people to interview. Find an angle and promote the heck out of yourself.
When life handed me a lemon, not only did I make lemonade, I also wrote the recipe and then sold that recipe! — JoAnna Lund, author, Healthy Exchanges Cookbook
In my new book (a work in progress), Book Marketing Success Stories: How to Become a Bestselling Author (As Revealed by the Stories of Bestselling Book Authors), I reveal even more book marketing secrets JoAnna shared with me during our many talks. She was a wonderful sharing woman, full of joy and inspiration.
Of course, in my new book I’m also be revealing all the stories and more even details that I’ve been sharing in this series of podcasts. Here’s a link to download the work in progress for only $30: https://buy.stripe.com/dR66s608f0dJavS8wz. Note: I’ll be updating the book as I continue to work on it. You’ll get all updates for free!
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