On Sunday, I got a chance to visit with my oldest sister and her husband. They had been driving Route 66 from the middle of Illinois all the way to Albuquerque (they plan to make the rest of the Route 66 trip in January, all the way to the ocean). My sister realized how close they were to Taos, so she called me and invited my wife and me to have lunch with them at the Farmhouse Cafe in Taos.
We had a wonderful visit, but one of the key points I learned in our conversations was how important stories are to communicate ideas and concerns. My brother-in-law even said I should collect my stories into a book. Many of these stories, while entertaining in many cases, could apply to marketing books. I’ll share some of them during the next few weeks.
In one story I spoke about a college friend who had two girlfriends at once. Now that doesn’t always work out. In his case, he ended up marrying one of them—and 50 years later they are still married.
But trying to maintain two major relationships at the same time often doesn’t work out. And that is true in distributing and selling books as well as many other areas of life. If you divide your attention while marketing your books between two major audiences or markets, you could well miss out on both of them.
My advice is to focus on one market at a time. Do it well. Make it work for you. Once it’s going well, you can start marketing to a second audience.
Don’t divide your mind. Focus on the most important or viable way to market your book based on your experience, your knowledge, your relationships, your talents, your likes and dislikes, as well as how much money and time you have for marketing.
And, possibly most important, do the actions you like to do, those that you enjoy, those that make you happy. You are a far more effective advocate for your book when you enjoy what you are doing.
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1001 Ways to Market Your Books: https://amzn.to/3ICjpAs
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