One thing you should never forget as a writer or a publisher is this: The truth sells. Tell the truth, and you could become a bestselling author.
Lie, and if you are a politician, your book might still sell—only, of course, to your side of the argument. The other side only likes to hear their own lies, not yours.
You might be surprised to know that, even in fiction, you have to tell the truth. If you tell a story that doesn’t ring true, readers will know—and they will not pass on your book to their friends. In fact, they will tell their friends this: Don’t buy that novelist’s books. They don’t tell the truth.
In marketing your book as well as in writing it, you have to tell the truth. Tell the truth of the book in its description. Tell the truth in your news releases and interviews. Tell the truth when people ask about your book. Tell the truth on your website, in your blog posts, in your social media tweets and pins, and in your podcasts and videos.
The truth will take you a long way in selling your book and getting on to writing your second and third books.
A writer should never forget: Your first obligation is to the truth. It might hurt, but without it, everything else is worthless. — Park MacDougald, Life & Arts Editor, Washington Examiner
Never tire of telling the truth. It is the best this world has to offer. Spread the truth thickly on everything you do.
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Book Marketing Tip: The Truth Sells