Don't Mess With Texas

Book Marketing Success Podcast

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Don't Mess With Texas

Change Your Messaging to Reach Different Audiences

John Kremer

Jun 27, 2021

In the early 1980s, Texas spent $20 million a year cleaning up litter on their streets and highways.

Why? Because people ignored the Keep Texas Beautiful ad campaigns.

So Texas tried out something different. They hired a new ad agency to create a campaign that would speak to the guilty parties—mainly young men who like to break rules.

Rather than trying to convince them to care about the environment or how things look, the campaign featured a slogan that spoke to what those men already believed.

The slogan? Simple: Don't Mess With Texas.

No true Texan would ever litter their own state. It's the outsiders that do the littering.

This Don't Mess with Texas messaging reduced litter by 72%!

Think about that.

How will you change your message to appeal to different audiences? Try to adjust your marketing message to the people you really want to reach.

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Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks.

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