How to Create a Great Podcast with the Least Effort

Your Podcasting Options: How to Grow Your Podcast by Meeting Your Listeners' Expectations

As many of you know, I’m very big on authors doing podcasts (and being guests on other people’s podcasts!). It’s one of the best ways to reach your target audience and create an on-going mutually beneficial relationship with your readers.

Now, you have many options on how you go about producing and marketing a podcast. Here are a few options:

Produce a Limited Series of Podcast Episodes

Commit to doing a series of 6 or 10 episodes. For example, if you have written a cookbook, you could do a series of 6 to 10 episodes featuring creative salads and then do a series of episodes featuring decadent desserts. Each series would appeal to a different demographic. People looking for nutritious food ideas would gravitate to your creative salads, while people looking for a sugar fix would gravitate to your decadent desserts.