Question on Marketing: I wish you had a video in the Real Fast Social Graphics course about websites, setting them up, and your rationale about how and why you chose to create the sites you did.
John’s Answer: I created the above video to answer this marketing question.
If you are an affiliate marketer or operator of an e-commerce store, you should create a website that draws traffic that you can then channel into your affiliate offers or e-commerce store.
It’s hard to drive traffic to an e-commerce store unless you continually create new products or have an avid social media audience that loves everything you create or promote.
But, if you have a website that you send traffic to because people love the quotes you share (via quotegraphics) or the tips you share (via tip-o-graphics), you can draw people in with attractive content that is related to the products or services you sell.
With social media or even SEO, you can’t keep telling people buy my book, buy my book, buy my book. Or buy my mugs, buy my mugs, buy my mugs. But, for example, if you sell mugs or books for teachers, you can share dozens of teaching or educational quotes (as graphics or videos or both) that attract people who love teachers (or teaching) and then feature one of your mugs or books or affiliate offers in that same blog post or article.
By sharing two or three related quotegraphics every week, you can easily start driving two or three hundred new potential customers to your website and then on to your affiliate offers or e-commerce store. By sharing relevant quotes or tips with your social media audiences, you could easily attract more and more potential customers to your books, products, and services.
As a bonus, you’ll start generating search engine interest in your relevant quotes, tips, and products that feature keywords people are searching for. For my websites, half the traffic comes from social media (especially Pinterest) and half the traffic comes from search engines that love my content.
By contrast, if you type in “mugs for teachers” into a search engine, you’ll get Amazon, Etsy, and other listings, but you will not find small websites or e-commerce stores until you get to the third or fourth page of listings. But if you type in “teaching quotes” into that same search engine, you’ll get many relevant websites (besides a few quote sites like brainyquotes.com).
Resources for Setting Up a Website
So, create a website using WordPress as your content platform. Host your website with BlueHost.com or other website hosts. Search for “wordpress” in YouTube.com to locate videos to teach you how to set up such a site.
Or, go to https://www.blogger.com to set up a functional website at blogspot.com, such as https://openhorizons.blogspot.com. Again, search for “blogger tutorial for beginners” in YouTube.com to locate videos to teach you how to set up a Blogger site.
Note: You can also send traffic to these money websites by creating and promoting a relevant podcast.
I hope this helps!
Listen to my Book Marketing Success Podcast: https://bookmarketing.substack.com
Website: https://www.bookmarketingbestsellers.com
1001 Ways to Market Your Books: https://amzn.to/3ICjpAs
SnipFeed: https://snipfeed.co/bookmarketing
Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5
How to Set Up a Website with Wordpress or Blogger