Optimizing Pinterest Marketing

How to Get More Traffic Via Pinterest Pinning

A friend asked me to comment on a web article about optimizing your Pinterest traffic. Here's the article he wanted me to comment on: https://www.leannewong.co/why-pinterest-monthly-views-decrease.

And here are my comments on Leanne Wong's pinning recommendations:

1. Focus on publishing fresh new pins on a regular schedule.

Pinterest has explicitly said that new, original content on a regular basis is the best way to build an audience on its platform.

That's my recommendation as well. New pins as well as repinning other Pinterest users.

2. Reduce the number of repins.

Leanne has completely changed her repinning strategy to other boards now.

I've never recommended repinning your original pins over and over again (to other boards, or to the same board). I've found doing that actually dilutes the power of each of your pins rather than magnifying the power.

This is something Leanne has never learned.

3. Pinterest recommends 10 to 15 new pins every day.

I recommend 2 to 4 new pins per week. That really works for me.

Creating 5 to 10 NEW pins per day is silly. That's a lot of work for little return. It's far better to learn how to create effective graphics — which is what we teach in the Real Fast Social Graphics course. Click here to order this course: https://www.screwthecommute.com/pinterest.

4. Pinterest SEO played an important role as well. You need a keyword-targeted pin title and description to squeeze maximum search traffic from Pinterest.

This recommendation is true. Write a great targeted topic-related title. Write a great targeted topic-related description, along with topic-related #hashtags. Include the same targeted topic-related description as the alt-text. Also include a link to an article or blog post on your website (with a great keyword-related title and keyword-related URL link).

One final recommendation for creating new pins (this one from Pinterest itself):

5. Match creative with your landing page to keep the user experience consistent.

That means that your pin should match the website page you send people to. That's why you are better off NOT sending people to a sales page right away. Send them to a blog post or article that actually matches the content of your pin so when people click to your web page, they'll actually see something they expect to see. Then, after writing an informative article as well as adding a little pre-qualifying sales copy, you send visitors to a sales page that helps solve the problem outlined in your pin and the web page you originally send people to.