Pitching Bookstores
Rewriting a Bookstore Email to Make It More Powerful
This week one of my consulting clients asked me to rewrite his email pitch to bookstores for a tour he is planning in early October. First, I show his original email pitch. After that, I show you my rewrite.
Original Bookstore Email
Hi …………,
I am Mustafa Ammar a self-published author of "Time to Move On" a non-fiction book that helps readers to bust the 7 career myths that should people bust before finding their dream career. In the book, I am sharing my practical experience in pivoting careers from a diplomat to a pharmacist to an investment banker to a business owner, coach, and author (attached the book cover).
I am organizing a book tour from September 29th to October 12th in ………. and I would love to cooperate with you and organize a book talk at your amazing bookstore.
Please let me know if you have any questions. I look forward to hearing from you.
Mustafa Ammar
John’s Notes
Don’t say self-published. Just say you are the author. Too many bookstores are still biased against self-publishers.
Do not attach your book cover. Due to safety concerns, many people will not open an email with an attachment.
Lead with a testimonial that will get the bookseller’s attention.
Rewrite of Bookstore Email
Dear Event Coordinator
“If you are one of the millions that are fueling the massive movement of The Great Resignation, or if you are contemplating joining it soon, I strongly encourage you to keep reading Time to Move On and learn how to bust these career myths before making any career move.” — Jack Canfield, co-author, Chicken Soup for the Soul
I am Mustafa Ammar, author of Time to Move On, a nonfiction book that highlights 7 career myths that people must bust to build their dream careers.
In Time to Move On I teach people how to become career shapeshifters using my own story as an example: going from being a pharmacist to becoming a diplomat, then investment banker, and now a business owner, coach, and author.
I’m organizing a book tour from September 29th to October 12th in xxx. I would love to work with you to do a book talk and signing in your bookstore. I can help people break out of their career doldrums!
To book an event, email me. I will follow up with you in five days. I look forward to working with you to create a crowd-attracting bookstore event.
Mustafa Ammar
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