Podcasting Makes Sense
Start up a podcast right now. Don't wait!
According to Entertainment Weekly, celebrities are jumping on to the podcasting bandwagon in a big way right now. Podcasting is getting hotter and hotter, rather than cooling off or subsiding.
104 million Americans listen to podcasts on a regular basis.
Advertisers spent over a billion dollars advertising on podcasts in 2021. Why? Because podcasts reach a well-to-do educated audience.
SiriusXM recently acquired Stitcher, one of the main podcast hosts and syndicators. As SiriusXM’s president Scott Greenstein noted, we are only in the second inning of the podcast game.
66% of podcast listeners are between the ages of 12 and 34. The podcast audience is a young audience.
58% of Americans listened to at least one podcast episode in 2021.
2.4 million podcasts are available worldwide but, sadly, only a quarter are still active with new episodes. Most people who start podcasting quit rather quickly because they don’t know how to get the most value out of their podcast marketing.
Since we are only in the second inning of the podcast game, there is still room for astute podcasters to build an incredibly dedicated audience.
“There is a business model now for podcasting, where there really didn’t use to be.” says veteran podcaster Adam Carolla. “Do a podcast, provided you have something to say. If you don’t, don’t bother.”
Podcasting can be fun and profitable if you know what you want to say, if you know who your audience is, and if you know what you want to get out of your podcast.
The Podcasting to Millions course will help you create a podcast that generates a large audience and helps you sell more books, courses, and other products. You can access the Podcasting to Million course by subscribing to this newsletter as a paid subscriber.
