A recent survey of podcasting done by Acast and Nielsen found the following:
45% of those surveyed started listening to podcasts during the past year.
52% of those who love podcasts are spending more time listening to their favorite podcasts.
41% of Americans plan to spend more time with podcasts in the coming six months, while they plan to increase music streaming by only 36% and listening to online radio by only 29%.
Podcast listening increased by 52% during the past six months, while radio listening only increased by 36% and audio books consumption by only 33%.
57% of those surveyed listen to podcast episodes multiple times.
62% of listeners listen to more than half of longer podcast episodes (hour long or more).
65% of listeners are attentive when listening to podcasts. They focus on the content.
57% of listeners will listen to any ads because they believe it’s important to support their favorite podcast hosts.
What all these numbers mean is that podcasts are becoming a more important part of the lives of American consumers.
Nick Southwell-Keely of Acast notes, “We think of our favorite podcasters like our friends, and trust them to entertain and inform us.”
What kind of podcast content do people enjoy?
70% enjoy listening to guest interviews.
64% listen to news shows, including news in a specific field.
58% enjoy panel discussions.
55% enjoy the banter of their favorite hosts.
Other prime content favorites include music and comedy.
If you plan to host a longer podcast (half an hour or more), feature interviews, news, and banter. If you are hosting a shorter daily podcast (2 to 5 minutes), feature short excerpts from your book, blog posts, or seminars.
Key Tips on Hosting a Podcast
And here are a few tips from a podcast host with over a million daily listeners:
Be a first mover. Find a unique topic and/or format, and build excitement for it.
Syndicate your content everywhere you can.
Note: Some podcasts have a collective audience larger than many cable news or opinion shows.
Host a show every day (5 days a week) for the most impact.
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