Podcasts Are Hot, Hot, Hot!

Book Marketing Success Podcast

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Podcasts Are Hot, Hot, Hot!

Do You Want to Sell More Books? Then Create a Daily or Weekly Podcast.

John Kremer

Dec 22, 2021

A recent survey of podcasting done by Acast and Nielsen found the following:

45% of those surveyed started listening to podcasts during the past year.
52% of those who love podcasts are spending more time listening to their favorite podcasts.
41% of Americans plan to spend more time with podcasts in the coming six months, while they plan to increase music streaming by only 36% and listening to online radio by only 29%.
Podcast listening increased by 52% during the past six months, while radio listening only increased by 36% and audio books consumption by only 33%.
57% of those surveyed listen to podcast episodes multiple times.
62% of listeners listen to more than half of longer podcast episodes (hour long or more).
65% of listeners are attentive when listening to podcasts. They focus on the content.
57% of listeners will listen to any ads because they believe it’s important to support their favorite podcast hosts.

What all these numbers mean is that podcasts are becoming a more important part of the lives of American consumers.

Nick Southwell-Keely of Acast notes, “We think of our favorite podcasters like our friends, and trust them to entertain and inform us.”

Podcast Content

What kind of podcast content do people enjoy?

70% enjoy listening to guest interviews.
64% listen to news shows, including news in a specific field.
58% enjoy panel discussions.
55% enjoy the banter of their favorite hosts.
Other prime content favorites include music and comedy.

If you plan to host a longer podcast (half an hour or more), feature interviews, news, and banter. If you are hosting a shorter daily podcast (2 to 5 minutes), feature short excerpts from your book, blog posts, or seminars.

Key Tips on Hosting a Podcast

And here are a few tips from a podcast host with over a million daily listeners:

Be a first mover. Find a unique topic and/or format, and build excitement for it.
Syndicate your content everywhere you can.
Note: Some podcasts have a collective audience larger than many cable news or opinion shows.
Host a show every day (5 days a week) for the most impact.

Podcast Content: What kind of podcast content do people enjoy?

Subscribe for one year to get the complete course on using Substack for your email newsletters, podcast syndication, content delivery system, and membership portal.

Discussion about this podcast

Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks.

This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book.

This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books.

This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books!

This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities.

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