Social Media Marketing: Facebook Likes

Don't just Like Facebook posts. Heart them. Wow them. Smile at them.

If you want to give your friends' Facebook posts a boost, don't just like it with the default blue thumbs up. The other ways to like a post rate stronger in Facebook’s algorithm because they take a little more thought and effort to choose.

• Heart (Love) the posts you love.

• Caress (Care) the posts you care about.

• Laugh (HaHa) at the posts that are funny.

• Awesome (Wow) the posts that amaze you.

• Cry (Sad) the posts that make you sad.

• Be Angry when posts make you angry.

These other ways to like a post do so much more to boost a Facebook post than the default blue thumbs up. That boost allows a Facebook user’s other posts to be seen by more people. Why? Because Facebook’s algorithm rates these other forms of likes as stronger indications that a post is more important AND that the Facebook user is more worthy of being showcased more often.

Give your friends, family, associates, and top influencers a boost with a Love or a Wow or a Laugh.

And, of course, ask them to do the same for you.