Folks say that the best stories of the South are written in recipes; you hear it so much it begins to sound like just something to say. But I have seldom listened to my people speak of the past without talking, sooner or later, about chicken. We honor people with it. — Rick Bragg, humorist and storyteller
Almost every great culture tells incredible numbers of stories through the foods that they serve, the foods that they eat, the foods that they cook, and the recipes they create.
Think about that in terms of how you go about marketing your books, your services, your other products. Learn to tell a story. Create a great recipe.
And the recipe doesn't have to be about food. It can be about how to get something done. Just start to share some of the best stories you can possibly share.
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