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Transcript

Video Marketing for Books and Authors

Videos can make a big difference in selling books.

Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year.

Viewers retain 95% of a message when they watch it in a video compared to 10% in text.

More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024.

85% of Facebook videos are watched without sound.

66% of people will watch the full video if it’s less than 60 seconds.

1 in 4 consumers have made a purchase after seeing a video story on Instagram.

The sweet spot for video ad length is 6-10 seconds. Short-form videos offer a great return on investment.

80% of consumers want to see more short-form videos this year.

For American adults, the average daily social media time for video is plateauing. Still, video consists of 60% of social media time among American adults.

84% of people claim to have visited a website after watching a video promoting a product or service.

Video production is often outsourced. Many marketers also use AI to create marketing videos.

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Discussion about this podcast

Book Marketing Success
Book Marketing Success Podcast
John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks.
This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book.
This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books.
This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books!
This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities.