Why Book Authors Should Start a Podcast

The reasons businesses should start podcasts are the same reasons book authors should start podcasts.

Why Businesses Should Start Their Own Business Podcast by Burkhard Berger: https://discoverpods.com/businesses-start-business-podcast. The reasons businesses should start podcasts are the same reasons book authors should start podcasts:

Podcasts build authority.

Increase website traffic.

Resonate better with your target audience (because podcasts are more personal).

Build relationships (not only with listeners but also with influencers).

Dig deep into a subject.

Create a community of fans, followers, and buyers.

Repurpose content you've already created (blog posts, social media posts, book content, etc.).

Podcasts are inexpensive to produce and distribute.

You can generate income through podcast ads, book sales, services, and more.