Why Pinterest Is Better Than Instagram for Selling Books (and More)
Pinterest is far superior for marketing compared to Instagram
Here’s a shocker to most internet marketers and entrepreneurs.
Pinterest is far superior for marketing compared to Instagram. When you know what you’re doing, you can produce an almost endless supply of FREE and very targeted traffic for your offers.
Let me prove it.
There are 4 reasons that this bold statement is a fact.
To get a full beginner-friendly training on how to use Pinterest, check on this replay video: https://realfastsocialgraphics.com/Go
Now, here are the four factors that make a difference between Pinterest and Instagram:
Difference #1: Clicks
Instagram is owned by Facebook and Facebook does as much as it can to keep people on its websites. The fact is, Facebook has built one of the most profitable companies in the world selling your attention, eyeballs, and personal information to advertisers.
The whole culture of Pinterest is linking AWAY from their site. In fact, in this training you’ll discover how to link directly from Pinterest to your sales pages, opt-in pages, ecommerce listings, affiliate offers and blogs and/ or podcasts.
Literally, with Pinterest you can generate traffic and send it to just about anywhere you want.
Advantage: Pinterest
Difference #2: Targeted Traffic
Instagram absolutely has a larger amount of people on the platform as opposed to Pinterest.
Instagram has about 1 Billion users versus the 250 Million on Pinterest.
But who cares when Instagram makes it extremely difficult to get clicks?
Volume of traffic means nothing unless YOU are benefiting. And the way Pinterest is set up it can generate targeted clicks from people who are already interested in your niche or subject matter and many of them have a high buyer intent. (You’ll learn how easy it is to tap into this in this week’s training) Anchor text link.
Advantage: Pinterest
Difference #3: Longevity
In an article on WebFX, someone crunched the numbers on the longevity of social media posts. Here’s what they found...
The half life of a Tweet is 24 minutes.
The half life of a Facebook post is 90 minutes.
The half life of a LinkedIn post is 24 hours.
The half life of an Instagram post is 48 hours.
The half life of a Pinterest pin is 3½ months!
In fact we’ve had pins that have driven traffic to our website for over 7 years! Pin after pin!
Our experience has shown you get the most benefit (in traffic) from the least amount of effort posting — aka pinning — on Pinterest.
Advantage: Pinterest (By a lot)
Difference #4: Motivation
When people browse Instagram, they're often there to explore a bit, look at their friends or artists profiles, and relax. So it's very much a personal brand kind of website. Think of the Kim Kardashians of the world.
Pinterest, on the other hand, is where people start planning to do things. They make shopping lists and wish lists, save pins for future purchases, and often follow links to other websites.
Advantage: Pinterest for action takers
If you sell books, physical products, training programs, or services — or you have a business to promote, Pinterest is your best bet. During the replay of a special training last week, you’ll discover how easy it is to use Pinterest for promotion.
Check out the replay here: https://realfastsocialgraphics.com/Go
So if you're interested in the best way to use Pinterest to grow your business and you want to see how it all works then this training is for you.
John Kremer
P.S. — This just scratches the surface of the marketing power behind Pinterest. There’s actually so much more — like how to use Pinterest to set up multiple passive income streams that work day and night without any further attention from you and, YES, those strategies are covered in this replay: https://realfastsocialgraphics.com/Go.
