In this episode, I want to talk a little bit more about creating Pinterest videos and TikTok videos from YouTube videos.
Here's an example of one that I just imported. One of the criticisms I got from one of the listeners was that, well, you're distorting way too much. And as you can see in this one that I just imported, that it clearly is distorting people.
Some videos you could get away with distorting by just simply stretching them. But you can't get away with it every time.
Sometimes you want to have a video that's literally a YouTube size video and you can bring it in or you could possibly stretch it a little bit but you don't want to stretch it a lot because then you get the distortion, people don't look right, things like that.
But here's an example of how you can take this YouTube video, horizontal in appearance, and still create a Pinterest or a TikTok video by putting in some headlines.
You can insert some text just like we did yesterday in the video that I made using a talking head video. Add a headline via text and then additional text below the video to explain it more.
After adding the text boxes, you can adjust the video and text boxed to give them all some breathing room. And then add your website URL at the bottom of the slide to brand your video.
Note: The neat thing is that I have found the Pinterest really showcases videos and that videos with headlines get more views, repins, and clickthroughs to your website.
So you have the value of a video on Pinterest, but you also have the headlines that people can read.
Two Key Points
One is, this reformatting of videos for Pinterest and TikTok allows you to recycle content you've already created. So you don't have to create new content to have good posts on Pinterest, TikTok, and so on.
You can recycle videos you've made before.
Now the neat thing is, and I wanted to show you this, this is what's happened with these three videos in less than 20 hours on Pinterest, one of them got over 472 views, 8 pins, and 8 click-throughs to my website.
Another one got 213 views. It doesn't have any repins yet, but it does have 4 people that clicked through to my website.
And then this one, which was the first video I did, the stretched one. You can see that it doesn't have a good presentation because there's no headline, there's just a blurry image there. So it's still got 170 presentations and a couple click-throughs, but not nearly as much as ones with headlines.
So I uploaded these three videos last night to Pinterest, and I already have 850 views from just these three videos.
That's because Pinterest favors videos. And that's why I want to recommend that you repurpose some of your previous YouTube videos to make them into videos that work on Pinterest because you'll get a lot more views.
Check out the video I made on TikTok. So far my four new vertical videos have had more than 900 views on TikTok in just one day (24 hours).
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Check out the video on Pinterest here: https://www.pinterest.com/pin/57983913945856728. My four vertical videos on Pinterest have gotten 1050 views in under 24 hours! So, between Pinterest and TikTok alone, I’ve had almost 2,000 views in 24 hours!
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