Book Marketing Success
Book Marketing Success Podcast
Joanna Penn: Audio for Authors
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Joanna Penn: Audio for Authors

Use audio to market your books as well as to create new products and services

Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies and a number of other writing and publishing books, including these:

How to Write Non-Fiction: Turn Your Knowledge into Words

How to Make a Living with Your Writing: Turn Your Words into Multiple Streams of Income

Successful Self-Publishing: How to Self-Publish and Market Your Book

Public Speaking for Authors, Creatives and Other Introverts

Here are some of the questions we covered in this podcast

What criteria should an author use to decide which books to publish as audiobooks as well?

Is it easy to create an audiobook on your own as an author? Or would you recommend working with a professional narrator?

Would you caution authors about producing their own audiobooks?

How should an author price an audiobook versus Kindle ebook, paperback, and hardcover?

How do authors position their books to take advantage of an increasingly audio world?

How easy is it for an author to start up their own podcast?

And why should an author start up a podcast, especially as a tool for marketing their books?

What is the best type of podcast for an author to start? What are some of the options?

How do authors find the best podcasts to pitch as guests?

What does an author do to be a great podcast guest?

Anything new on the voice technologies like AI, speech to text, and text to speech?


Audio for Authors

Do you want to create, publish and market your audiobooks?

Are you ready to use podcasting to grow your author brand and reach more readers with your books?

Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?

Audio for Authors: Audiobooks, Podcasting, and Voice Technologies by Joanna Penn: https://amzn.to/3z7IRe5

As Joanna has noted, I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.

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Discussion about this podcast

Book Marketing Success
Book Marketing Success Podcast
John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks.
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